i work for a retail bank. i am hiring a data analytics manager. plz help to refine the JR. " Job Purpose We are hiring an analytics professional to spearhead our analytics initiatives in Affluent & Wealth Management and Customer Life Cycle Management. This critical role will be responsible for executing the comprehensive analytics strategy that supports the bank's focus on pivoting to Affluent and customer-centric approaches. Key Responsibilities: • MI and Dashboard Development: o Design and Development fit-to-purpose MIs and dashboards to monitor and track the business activities and performance. o Identify the key insights and provide feedback loop to the business or stakeholders. • Portfolio Analysis o Analyze portfolio performance metrics to provide actionable insights that enhance balance and revenue growth. o Monitor and report on key performance indicators, identify areas for improvement, opportunity, and innovation. • Customer Behaviour Analysis and customer-centric approach o Analyze cusstomer’s behaviors (online and/or offline, 1st party and/or 3rd party, buy and sell, etc.) to understand the customer’s financial needs and financial preference. o Deliver the data-driven customized offers and optimize sales and services • Collaboration: o Build and maintain strong relationships with internal stakeholders, including product teams and data COE teams. • Innovation and Continuous Improvement: o Stay abreast of industry trends, best practices and emerging technologies in analytics. o Promote a culture of innovation, continuously seeking opportunities to enhance analytics capabilities and processes. "

Job Responsibilities:

• Develop and implement a comprehensive analytics strategy for Affluent & Wealth Management and Customer Life Cycle Management.
• Design and develop fit-to-purpose Management Information (MI) and dashboards to monitor and track business activities and performance.
• Identify key insights and provide feedback to stakeholders.
• Analyze portfolio performance metrics to provide actionable insights for balance and revenue growth.
• Monitor and report on key performance indicators, identifying areas for improvement and innovation.
• Analyze customer behavior to understand financial needs and preferences, delivering data-driven customized offers to optimize sales and services.
• Build and maintain strong relationships with internal stakeholders, including product teams and data COE teams.
• Stay updated on industry trends, best practices, and emerging technologies in analytics.
• Promote a culture of innovation and continuously seek opportunities to enhance analytics capabilities and processes.

Job Title: CRM/Marketing Campaign Management Professional

Job Purpose:
We are seeking a skilled professional to support the HK WRB business in executing a comprehensive campaign management and transformation agenda. This role is crucial in expanding and strengthening relationships with clients, aligning with the bank's strategic focus. We are looking for a strategic thinker with a passion for analytics and a strong business acumen to join our team and shape the future of our CRM and analytics capabilities in this dynamic industry.

Key Responsibilities:

• Develop and execute comprehensive campaign management strategies to enhance client relationships and drive business growth.
• Utilize analytics to identify key insights and trends to optimize marketing campaigns and improve client engagement.
• Collaborate with cross-functional teams to ensure alignment and integration of CRM initiatives with overall business objectives.
• Implement data-driven decision-making processes to drive targeted and personalized marketing campaigns.
• Monitor and evaluate campaign performance, providing actionable recommendations for continuous improvement.
• Stay updated on industry trends and best practices in CRM and campaign management to drive innovation and competitiveness.
• Work closely with stakeholders to understand business requirements and deliver effective solutions that meet their needs.
• Drive transformation initiatives to enhance CRM and analytics capabilities, ensuring alignment with the bank's strategic goals.

Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, or related field. Master's degree preferred.
• Proven experience in CRM and marketing campaign management, preferably in the financial services industry.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to think strategically and drive business outcomes through CRM initiatives.
• Knowledge of industry trends and best practices in CRM, analytics, and campaign management.
• Experience in driving transformation initiatives and enhancing CRM capabilities is a plus.

If you possess the required qualifications and are passionate about driving business growth through CRM and analytics, we invite you to join our team and make a significant impact on our HK WRB business.