what is bounce rate

Bounce rate is a metric used in web analytics to measure the percentage of visitors who land on a webpage and then leave the site without interacting with it further or visiting any other pages. Essentially, it indicates the proportion of single-page sessions. A high bounce rate may suggest that visitors are not finding what they are looking for, or that the page content is not engaging enough to encourage them to explore further. However, the interpretation of bounce rate can vary depending on the type of website and its purpose. For example, a high bounce rate may be acceptable for a single-page site or for pages that fulfill the user’s query immediately.